Work with Lizđ
Whether you want personalized, one-on-one support or a self-paced course you can work through on your own time, there's a path here built for where you are in your flower farming or floral business.
1:1 Coaching đ±
Transform Your Business with 1:1 Coaching from Liz Fiedler Mergen
Unlock the systems and strategies behind a thriving flower farm with personalized guidance from someone who's lived it.
Liz built her flower farm, Sunny Mary Meadow in St. Joseph, MN, from a small farm stand into a multiple six-figure business in under five years in, and along the way she made the shift from working in the business to working on it. During peak season (April, May, September, and October) she's hands-on in the fields. The rest of the year, a team of hired staff and freelance designers handles the day-to-day so she can run the business as an owner instead of just an operator.
Your goal doesn't have to look like hers. Liz will help you find the efficiencies, systems, and strategies that save you time and money so you can build the business and the life you actually want.
1:1 Coaching Session (90 minutes, Zoom)đ»Â
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This is for you if you are building or want to build a business and feel stuck, want honest feedback from someone who has done it, need help making a decision or choosing a direction, or are ready to stop overthinking and start moving.
A quick note: this is not a casual "pick my brain" conversation. It's for people who are ready to take action, make decisions, and move forward.
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How it works
- Complete your purchase
- You'll receive a link to schedule your call
- Submit your questions or agenda ahead of time
- Show up ready to get clarity and take actionÂ
What we will do
You'll send your questions or agenda ahead of time so we can use every minute well. During our call, we will:
- Work through your biggest challenges
- Identify what is actually moving the needle and what is not
- Map out your next steps with clarity and confidence
What you'll get
- A 60-minute private Zoom call with Liz
- Direct, practical guidance tailored to your situation
- An AI-generated transcript and notes from the call so you don't miss anythingÂ
Ready to get unstuck? đȘ»
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Book your 1:1 Strategy Call now and walk away with a clear plan.
Book Today
Workshopsđč
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Learn Together, Grow Together
From hands-on field days to the flagship Flower Farmer Forum Conference, Liz hosts a full lineup of in-person and virtual workshops for flower farmers, florists, and product-based business owners.
Explore below.
Flower Farmer Forum Conference
Group Farmer-Florist Bootcamp
Group Flower Farming Intensive Field Day
Group Small Business Admin Day
Flower Farmer Social Meetups
1:1 VIP Day at the Farm
Learn How to Sell Perishable Products đŒ
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Peddling Perishable Products Courses
This isn't a technical fix to your business. It's an adaptive way of thinking to quit working so hard just to not sell out. It's having a plan for your products.
It's building a profitable business instead of wondering where all your time and money went with nothing to show for it. While flower farming is the example used throughout, the strategies apply to any business built around perishable products.
Learn More
Course Information đș
Lesson Plans
- 8 video lessons (20â40 minutes each)
- Downloadable PDF workbook for each lesson
- Interactive discussion board
- 1-hour phone call with Liz at the end of the course for any follow-up questions
Monthly subscription of $50.00
*BONUS*
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2 bonus modules specific to flower farmers
- 2 Live Q&As over zoom (recording posted if you can't attend)
- Sample letter for sponsorships, bouquet recipes, genuine product and service referrals that I use every day for my business
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Meet Your Coach, Liz
 In her sixth year in business, Liz has taken her farm stand from $7K to a multiple six-figure brand. She holds a doctorate as a nurse practitioner, and the same skills that helped her guide patients toward their goals now shape how she coaches business owners.
In 2020, Liz lost her first husband suddenly and learned she was pregnant with their second child after his funeral. After months of grief, she made the decision to get better instead of bitter, built her business around the life she wanted for her kids, and kept going even when it felt like one step forward, two steps back.
Liz is competitive, invested in your results, and working toward her own big goal: taking her business from $7K to seven figures in seven years. She'll bring that same drive to helping you reach yours.
