Welcome to the Liz Fiedler Mergen Blog 💐

 

Here you'll find podcast episodes, hands-on tips and strategies for flower farmers and florists, upcoming events, and everything else happening in this corner of the floral and agritourism world.

Questions? Email us at [email protected]

How Do You Change the Hearts and Minds of People Committed to Misunderstanding You? business growth podcast rooted agritourism Jun 24, 2026

It Started With a Farm I Didn't Plan to Have

I am a nurse practitioner by education. I am a flower farmer by accident. And I am an entrepreneur by necessity.

When my husband Josh passed away, I was left with a 40-acre sixth-generation property in central Minnesota  a dairy barn that hadn't been...

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Why I Stopped Measuring Business Growth by Employee Count business growth marketing strategies podcast May 25, 2026

One of the questions I get asked most often, especially after speaking engagements or local events, is surprisingly simple: “How many employees do you have?”

People usually expect a number. And when I tell them the answer is technically zero, there is almost always a pause. No full-time employee...

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What Value-Added Agriculture Really Means for Modern Farmers business growth customer engagement podcast May 21, 2026

As farmers, we often hear the phrase “value-added agriculture,” but many people still are not entirely sure what it means in practice. The reality is that value-added agriculture is one of the most important tools farmers have today if they want to move beyond simply surviving and begin building ...

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The Power of Pausing: Why Taking Breaks Can Improve Your Business business growth flower farmer forum Jul 21, 2025

In the fast-paced world of flower farming, it's easy to get caught up in the constant hustle to sell more, grow more, and achieve more. But sometimes, the most productive thing you can do for your business is take a step back. In this episode of the Flower Farmer Forum, I talk about the importance o...

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The Marketing Assistance for Specialty Crops (MASC) Program: A Game-Changer for Flower Farmers bookkeeping business growth Jan 06, 2025

 As a flower farmer, I know firsthand the unique challenges that come with growing specialty crops. The costs associated with marketing and transporting fresh-cut flowers can add up quickly, from specialized packaging to temperature-controlled transportation. Fortunately, the USDA’s Marketing Assist...

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Goal-Setting for Success in Flower Farming and Beyond business growth Dec 30, 2024

As the year comes to a close and I look ahead to the next season, I find myself reflecting on the power of intentional goal-setting. This topic is close to my heart, and I recently shared my strategies on the Flower Farmer Forum podcast. Whether you’re running a flower farm, navigating personal rela...

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