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Welcome to theĀ Liz Fiedler MergenĀ BlogĀ šŸ’

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Here you'll find podcast episodes, hands-on tips and strategies for flower farmers and florists, upcoming events, and everything else happening in this corner of the floral and agritourism world.

Questions? Email us at [email protected]

How Do You Change the Hearts and Minds of People Committed to Misunderstanding You? business growth podcast rooted agritourism Jun 24, 2026

It Started With a Farm I Didn't Plan to Have

I am a nurse practitioner by education. I am a flower farmer by accident. And I am an entrepreneur by necessity.

When my husband Josh passed away, I was left with a 40-acre sixth-generation property in central MinnesotaĀ  a dairy barn that hadn't been...

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Heated High Tunnel Lessons From My First Year Growing Flowers in Zone 4B high tunnel podcast Jun 08, 2026

When I decided to install a heated high tunnel, I knew I was making a major investment. What I didn't fully understand was how much the investment would change not only my growing season but also how I think about risk, systems, and production planning. After my first season using a heated high t...

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Why I Stopped Measuring Business Growth by Employee Count business growth marketing strategies podcast May 25, 2026

One of the questions I get asked most often, especially after speaking engagements or local events, is surprisingly simple: ā€œHow many employees do you have?ā€

People usually expect a number. And when I tell them the answer is technically zero, there is almost always a pause. No full-time employee...

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What Value-Added Agriculture Really Means for Modern Farmers business growth customer engagement podcast May 21, 2026

As farmers, we often hear the phrase ā€œvalue-added agriculture,ā€ but many people still are not entirely sure what it means in practice. The reality is that value-added agriculture is one of the most important tools farmers have today if they want to move beyond simply surviving and begin building ...

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Commodity vs Community Farming: The Shift Every Farmer Needs to Understand customer engagement podcast rooted agritourism May 12, 2026

As a farmer and agritourism business owner, I have spent years navigating one of the biggest questions in modern agriculture: Do you farm for commodities, or do you farm for your community?

This is not just a philosophical question. It is a financial, operational, and deeply personal one that de...

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Future-Proofing Your Book: What I Learned and Shared at Podfest 2026 podcast Feb 02, 2026

Earlier this year, I was invited to speak on the ā€œFuture Proof Authorā€ panel at Podfest 2026. It was a full-circle moment. Just one year ago, I came to Podfest with one goal in mind: find sponsors for my podcast. I left with a book deal.

This year, I had the opportunity to sit alongside experienced...

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