Here’s the thing about flower farming—if it were just about growing flowers, we’d all be living the dream. But running a flower farm that’s both sustainable and profitable takes more than a pretty bouquet. It’s about building a smart business ecosystem—one that supports your goals, your customers, a...

When someone visits your flower farm, they probably come looking for beauty, peace, maybe even that perfect photo. And sure, we’re proud to provide that. But if you’re a flower farmer inviting the public onto your land, I want to challenge you to think a little deeper: What else are you offering?

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In the fast-paced world of flower farming, it's easy to get caught up in the constant hustle to sell more, grow more, and achieve more. But sometimes, the most productive thing you can do for your business is take a step back. In this episode of the Flower Farmer Forum, I talk about the importance o...

As flower farmers, we live deeply connected to the land, the seasons, and the communities we serve. But in places like Stearns County, Minnesota—where farmland meets increasing development—there’s a growing need to have intentional conversations about what kind of growth we want for our rural areas....

When you love something as much as we love locally grown flowers, it can be easy to assume everyone else understands their value too. But the truth is, most people haven’t thought about where their flowers come from, and that’s where our elevator pitch comes in.

In this episode of the Flower Farmer...