Welcome to the Liz Fiedler Mergen Blog 💐

 

Here you'll find podcast episodes, hands-on tips and strategies for flower farmers and florists, upcoming events, and everything else happening in this corner of the floral and agritourism world.

Questions? Email us at [email protected]

Marketing with Heart and Tech: How to Use AI Without Losing Authenticity May 12, 2025

When I started flower farming, I thought the hard part would be the growing. But over time, I realized that growing beautiful flowers was only half the battle—selling them and building a loyal customer base is where the real challenge begins. That’s why I was so excited to sit down with Mona, a mark...

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Workshops, Weddings, and Florists: Advanced Revenue Streams for Flower Farmers May 05, 2025

If you’ve been following along with my mini-series on Finding Your Flower Farm Fit, you know we’ve covered the basics—markets, bouquet subscriptions, and direct sales. But in this final episode of the series, I’m diving into what I call the “next-level” opportunities: workshops, weddings, and floris...

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Choosing the Right Business Model for Your Flower Farm: What Works, What Doesn’t, and Why It Matters Apr 28, 2025

Sign up for the free webinar on May 5th, 2025: https://www.sunnymarymeadowcoaching.com/registration

One of the most common questions I get from new and experienced flower farmers alike is, “What’s the best business model for my farm?” And the truth is—there’s no one-size-fits-all answer. That’s exa...

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Find Your Flower Farm Fit: Matching Your Life with the Right Business Model Apr 23, 2025

Sign up for the free webinar on May 5th, 2025: https://www.sunnymarymeadowcoaching.com/registration


When I first started flower farming, I thought there was one “right” way to do it—plant flowers, harvest, sell, repeat. But the truth is, flower farming can look a hundred different ways, and the bes...

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From Farm to Florist: Smart Strategies for Selling Wholesale Flowers Apr 14, 2025

When I first started selling wholesale flowers to florists, I learned pretty quickly that success wasn’t just about growing beautiful blooms—it was about learning how to present them in a way that made sense to busy professionals working in a fast-paced industry.

In this episode of the Flower Farme...

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Mastering Crop Planning for Profitable Flower Farming growing Apr 07, 2025

Crop planning. It might not be the most glamorous part of flower farming, but I’m here to tell you—it’s absolutely one of the most important. In this episode of the Flower Farmer Forum Podcast, I broke down why mastering your crop planning strategy can be the key to growing a profitable and sustaina...

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