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Welcome to theĀ Liz Fiedler MergenĀ BlogĀ šŸ’

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Here you'll find podcast episodes, hands-on tips and strategies for flower farmers and florists, upcoming events, and everything else happening in this corner of the floral and agritourism world.

Questions? Email us at [email protected]

The Marketing Assistance for Specialty Crops (MASC) Program: A Game-Changer for Flower Farmers bookkeeping business growth Jan 06, 2025

Ā As a flower farmer, I know firsthand the unique challenges that come with growing specialty crops. The costs associated with marketing and transporting fresh-cut flowers can add up quickly, from specialized packaging to temperature-controlled transportation. Fortunately, the USDA’s Marketing Assist...

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Goal-Setting for Success in Flower Farming and Beyond business growth Dec 30, 2024

As the year comes to a close and I look ahead to the next season, I find myself reflecting on the power of intentional goal-setting. This topic is close to my heart, and I recently shared my strategies on the Flower Farmer Forum podcast. Whether you’re running a flower farm, navigating personal rela...

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Why Locally Grown Flowers Are the Best Choice: Insights from the Flower Farmer Forum Podcast business growth customer engagement growing Dec 23, 2024

As a flower farmer and host of the Flower Farmer Forum Podcast, I’m passionate about sharing the many benefits of locally grown flowers. In a recent episode, I explored why local blooms stand out and how we, as farmers, can advocate for them effectively. Here’s a closer look at what makes local flow...

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The Bright Future of Agriculture and the Power of Authentic Storytelling customer engagement Dec 16, 2024

In this episode of the Flower Farmer Forum podcast, I opened my heart to share a deeply personal journey—one shaped by grief, resilience, and unexpected opportunities. The loss of my husband in December of 2020 marked a turning point in my life, forcing me to redefine not only my personal world but ...

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The Power of Goal Setting and Business Audits in Flower Farming business growth marketing strategies Dec 09, 2024

As a flower farmer, it’s easy to get swept up in the beauty and chaos of growing, arranging, and selling blooms. But behind every flourishing flower farm is a business that needs regular care and attention, just like the plants in our fields. In this episode of the Flower Farmer Forum podcast, I dov...

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Breeding Beauty: Lessons from Growing and Breeding Dahlias with Lorelie at Florelie Farm dahlias growing Dec 02, 2024

As a flower farmer, few things captivate me as much as the art and science of breeding flowers. On a recent episode of the Flower Farmer Forum Podcast, I had the privilege of chatting with Lorelie from Florelie Farm, a specialty cut flower farm in Bungaree, near Ballarat, Victoria, Australia. Loreli...

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