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Welcome to theĀ Liz Fiedler MergenĀ BlogĀ šŸ’

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Here you'll find podcast episodes, hands-on tips and strategies for flower farmers and florists, upcoming events, and everything else happening in this corner of the floral and agritourism world.

Questions? Email us at [email protected]

Overwintering Ranunculus in Zone 4B: My Journey and Lessons Learned growing high tunnel Jun 10, 2024

Growing ranunculus in Zone 4B has been an incredible journey filled with challenges, successes, and valuable lessons. As a flower farmer in a colder climate, I've discovered that with the right techniques and tools, these beautiful blooms can thrive even in less-than-ideal conditions. In thisĀ week's...

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Efficient Flower Storage Solutions: Insights from CoolBot's Julia DeGennaro growing Jun 04, 2024

In a recent episode of the Sunny Mary Meadow podcast, I had the pleasure of chatting withĀ Julia DeGennaro from CoolBot about flower coolers and cooling solutions for small businesses. As a flower farmer, I've always emphasized the importance of proper storage to maintain the freshness and longevity ...

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The Importance of Rest and Recovery When it Comes to Running Your Business business growth May 27, 2024

Today, I want to dive into a topic that is often overlooked but absolutely crucial for long-term success: the importance of rest and recovery in business. Running a business, especially in the dynamic world of cut flower farming, is incredibly demanding. It requires not just hard work and dedication...

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To Sell or Not To Sell in Your First Year of Flower Farming May 20, 2024

Today, I want to dive into a topic that many aspiring flower farmers grapple with: whether to sell flowers in your first year of farming. It's a decision that can shape your business trajectory, so let's explore the pros and cons together.

Identifying Your Goals and Motivations

Before diving into ...

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Going Deeper, Not Wider: Building Stronger Customer Relationships May 13, 2024

As a flower farmer, I've learned that success isn't just about the size of your customer base; it's about the depth of the relationships you build with them. In a recent episode of The Sunny Mary Meadow Podcast, I shared my journey of shifting focus from trying to attract a large audience to cultiva...

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How Paid Facebook and Instagram Targeted Ads Can Boost Your Business business growth facebook ads instagram ads marketing strategies social media advertising May 08, 2024

I want to dive into a topic that’s becoming increasingly important for businesses looking to grow and thrive in the digital age: paid Facebook and Instagram-targeted ads.

I recently had the pleasure of chatting with Lexi Wright, an expert in social media advertising and the

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