When customers pick up a bouquet of locally grown flowers, they’re taking home more than just something pretty for their table. They’re supporting sustainable agriculture, embracing seasonal beauty, and choosing a product that’s often fresher and more environmentally friendly than its imported count...

As a flower farmer and entrepreneur, I’ve had a lot of unexpected teachers — seasons, soil, spreadsheets… and a 1947 Christmas movie. In this week’s episode of the Flower Farmer Forum podcast, I talked about what I call the “Miracle on 34th Street” philosophy — the idea that doing what’s right for t...

From my conversation with Matt Diamante on the Flower Farmer Forum Podcast

When you think about marketing as a flower farmer, it can feel like this extra, overwhelming thing that you should be doing… but don’t have time for. I get it. Between planting, harvesting, and making sure the bouquets are a...

Running a flower farm is more than just growing beautiful blooms—it's about making strategic decisions that shape the future of your business. In this episode of the Flower Farmer Forum, I dove into one of the most important questions flower farmers and entrepreneurs must ask themselves: Are you cha...

Dahlias are one of the most beloved blooms in the cut flower world — and for good reason. Their vibrant colors, intricate petal structures, and long vase life make them a favorite for florists and flower lovers alike. But growing dahlias, especially at scale, can feel overwhelming. In this episode o...

There’s a common misconception that to be successful in flower farming, you have to go all in—quitting your job, dedicating every waking hour to the field, and making it your sole focus. But in this episode of the Flower Farmer Forum, I’m here to bust that myth wide open. Flower farming doesn’t have...