In a recent podcast episode, our producer Abbey Graves took over the hosting duties so I could share something a little different: my own story. We talked about how I transitioned from a career in nursing to running Sunny Mary Meadow, a flower farm in Central Minnesota that’s become so much more ...

This episode of the Rooted Agritourism podcast is an extra special one—because I got to sit down with my dad, JT Weber, and talk about something that runs deep in our family: raising cattle, building value into agriculture, and the lessons we've learned along the way.

A Family Farm That’s Always...

Photo Credit: Jess Hunter Photo

As a flower farmer and entrepreneur myself, I’ve always been inspired by the stories of others who take a dream, nurture it, and turn it into a thriving business rooted in passion and place. In this episode of Rooted Agritourism, I had the joy of sitting down with...

Agritourism isn’t just a trend—it’s a necessary evolution for rural businesses looking to thrive. That belief is exactly why I decided to rebrand my podcast from the Flower Farmer Forum to Rooted Agritourism.

If you’ve been part of this community for a while, you know I’ve always focused on help...

Let’s talk about something I see way too often in the flower farming world—businesses working against themselves.

In this week’s episode of Flower Farmer Forum, I’m pulling back the curtain on two big things: first, a sneak peek into the rebrand of this podcast (yes, it’s happening!), and second, a...

When I first started flower farming, I thought the only way to make more money was to grow more flowers. Sound familiar? It didn’t take long for me to realize that chasing more—more crops, more varieties, more beds—was also chasing more work. And more work without more strategy? That’s a one-way tic...